Using relationship-based email marketing to move through the sales funnel

Session Overview

In this session, Summer takes a massive topic — email marketing — and makes it feel entirely doable, even if you aren’t an email aficionado or professional copywriter. In fact, Summer says you don’t need to be either to successfully drive sales through email marketing.

Rather, you’ll learn relationship-based email marketing practices and a totally repeatable process that can be applied to businesses of any shape or size.

What you’ll learn

Discover how to use automated or live email marketing as an integral part of your sales funnel. In this session, you’ll learn:

• How to set up your audience’s chain of beliefs so you can write effective copy that resonates with them
• How often to email
• How to plan your email sequence and when it’s beneficial to use a live sequence
• How to use storytelling and other techniques to make your email content engaging
• How to effectively use white space in your emails