How to overcome objections to land more customers

Session Overview

Why do we need to sell? In this session, Kendrick addresses this fundamental question. As you’ll discover, it isn’t just about how many exchanges you make with people. Rather, it’s about how many opportunities you have to impact lives and make the difference you want to make.

But in order to do so, you need to feel comfortable overcoming the host of objections that may come up during sales conversations. In this session, Kendrick sheds light on what your potential customers’ objections really mean — and how to handle them to close the sale. You’ll also gain insight into the art of following up, and how it can help you double your business.

What you’ll learn

In this session, you’ll discover how to have sales conversations that convert by learning how to overcome common objections. Kendrick addresses:

  • Why an objection isn’t a “no” and what it really means
  • What to say in response to those initial objections (to make the sale a feel-good process, not an icky sales tactic)
  • How to follow up after objections are made, including how to identify your “guard rail” as a guide
  • How to re-engage the conversation
  • Why it’s important to focus on benefits, not features, of your product or service


Free Gift: 10 Keys to Double your Sales:
Sales Strategy Seminar – Kendrick Shope

Kendrick Shope

Creator of Authentic Selling and Sales School, Kendrick Shope LLC

As the creator of the Authentic Selling® process and the leading sales training for female entrepreneurs, Kendrick Shope has helped create millions of dollars in revenue and new business for her clients. Kendrick’s hosts her own daily talk show, The Kendrick Shope Show, and the Sell Like A Woman Podcast, reaching nearly 100,000 followers in six continents.

Kendrick has been called sweet as pie and tough as nails because of her no-nonsense, whiskey-in-a-teacup, direct approach to teach clients how to get anything they want. Her work has also been featured on the Steve Harvey Show, NBC, Forbes, INC, and dozens other outlets.

Let us know your biggest takeaway from the session?