How to use storytelling to sell transformation

Session Overview

Juju has created her success using storytelling to sell transformation. She connects with the hopes, dreams, fears and frustrations of her audience by sharing her own and admitting her vulnerabilities.

In this session, you’ll uncover the key ways to leverage storytelling techniques to apply to your own sales process.

What you’ll learn

Juju shows you how to apply storytelling techniques so that you can comfortably and naturally segue into both the pitch and the close. This session will also give you valuable insight into how to establish a true connection with your audience over time. This session addresses questions, such as:

  • What makes a story great for sales?
  • How do you engage readers with an interesting hook
  • Where do stories fit in the sales process?
  • Is there a formula for stories that make an impact?


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Sales Strategy Seminar – Juju Hook

Juju Hook

Brand Strategist and TEDx Speaker, Juju Hook

A brand strategist for 30 years, Juju Hook helps female entrepreneurs flourish. She helps women charge more, earn more and enjoy their lives and businesses more through strategic branding that’s a true and comfortable extension of self.

Juju has more than 25,000 email followers, two blogs, an online group for midlife women, and a book.

Let us know your biggest takeaway from the session?