Mastering sales: A four-step framework to get qualified leads and close the deal
Building a great brand experience — and attracting the right customers — allows you to be “seen, heard and paid to be you”, as Jen discusses. Leveraging insights gained working with big-name brands such as the Oprah Winfrey Network, Jennifer walks you through the sales framework that is the basis for finding qualified leads — and taking them to the next step of engagement with you.
What you’ll learn
Jennifer shares step-by-step strategies to help you sell offline or online, whether on a webinar or at a networking event. In this session, she goes in depth into the SMES (Strategy-Marketing-Enrolment-Scaling) Framework, sharing insights around:
- How to work backwards from your offer to create an effective strategy
- How to leverage your sales plan to share the benefits and steps of your offer with your audience
- How to prepare convincing enrolment scripts to prepare for conversations
- How to examine what worked (and what didn’t) to start scaling from the get-go
Founder, Master Brand Institute
Jen Kem is the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts. Jennifer leverages her 18+ years of corporate experience and her experience launching multiple companies to help others effectively develop their brand story.
She uses the Master Brand method in digital strategy coaching for emerging entrepreneurs with a campus of 1,000+ students as well as with celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii.
What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world.